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SAWUMI

The Persimmon Soap Made for "Grandma Smell"

SAWUMI Persimmon Soap. Real fermented Japanese persimmon tannin, pressed into a gentle bar for skin over 50. It goes after the smell your skin makes, the one ordinary soap was never made for.

SAWUMI Persimmon Soap: the smell regular soap was never made for
It isn't hygiene, it's 2-nonenal
You can't smell it on yourself
Grease doesn't rinse off, neither does nonenal
Why everything you tried came back
Fermented persimmon tannin, the answer Japan uses
30 seconds once a day
You're already paying for this, just not for the cause
The old way versus SAWUMI
Your pillowcase decides: 30-day guarantee
What's in the bar
Fermented Japanese persimmon (kakishibu) extract, olive oil, coconut oil, shea butter, glycerin and green tea, in a gentle, sulphate-free soap base. The scent is soft and natural, and it rinses away.
The 30-day guarantee
Use SAWUMI for up to 30 days. If you, or your pillowcase, don't notice a difference, send one email to help@sawumi.com and you get every penny back. You don't have to send anything back.
  • A grandmother hugging her granddaughter closeHug them without the second thoughtNo more wondering what they notice and won't say
  • A woman in her 60s fluffing a fresh white pillowA check you can do yourselfSmell your pillowcase after a week of daily washing
  • A woman in her 60s holding her soft cardigan to her faceNo perfume layered on topA soft, natural scent that rinses away clean
  • Two women in their 60s laughing in a close hugGentle on mature skinOlive oil, shea and glycerin, sulphate free
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Real fermented persimmon tannin Made for skin over 50 30 seconds a day 30-day money-back guarantee
Carol, 64
"One bar. Thirty seconds in the shower. Check your pillowcase in a week. If it doesn't help, get your money back. That's the only way you'll know for sure."
Carol, 64, from the story you just read
Clay vats of fermented persimmon tannin, kakishibu, in a Japanese workshop
Kakishibu is fermented juice from green, unripe persimmons. It has been made in Japan for centuries, and persimmon tannin soaps are one of the best-known answers to kareishu there today.

It Was Never About Being Clean

That's why more showers and stronger soap never fixed it. It isn't your fault.

  1. What we're toldWash more, scrub harder, add perfume

    Ordinary soap is made for sweat and dirt. Perfume only sits on top. That's why the smell comes back, however careful you are.

  2. What's really going onIt comes from the skin itself

    In 2001, Japanese researchers found a compound called 2-nonenal on the skin of older people. It tends to show up after 40 and builds over the years. In Japan the smell even has a name: kareishu.

  3. What SAWUMI doesPuts persimmon tannin where it's made

    Every bar carries real fermented persimmon tannin, not a fruit scent. You lather it on the places the smell starts: neck, behind the ears, chest and back.

You can't smell it on yourself, so don't take our word for it. Do the pillowcase check below. If nothing changes in 30 days, this isn't your answer, and every penny comes back to you.

The Pillowcase Check

You can't smell yourself, and the people who love you won't tell you. Your pillowcase will.

A woman checking the smell of her pillowcase
1. Start fresh. Put a freshly washed pillowcase on tonight and switch your soap to SAWUMI tomorrow morning.
Two white shirt collars side by side
2. Check after a week. Hold the pillowcase to your face, then the collar of the cardigan you wear most. Carol noticed it around day five.

Everyone is different. Give it the full 30 days if you need to. The guarantee covers all of them.

Start My Pillowcase Check

30-Day Money-Back Guarantee

A Short List of Honest Ingredients

Made for mature skin that's thinner and drier than it used to be.

A halved persimmon next to a dish of persimmon tanninPersimmon tanninFermented kakishibu from green persimmons. The reason SAWUMI exists.
Shea butter and coconutShea and coconutA rich, creamy lather that doesn't leave skin tight.
Green tea leavesGreen teaAntioxidant catechins, a classic in Japanese skin care.
Olive oilGlycerinSulphate freeNo perfume cover-up

Not All Persimmon Soap Is the Same

Some only smell like persimmon. Here's what to check before you buy any of them.

SAWUMICheap persimmon soapCheap copiesRegular soapRegular
Real fermented persimmon tanninOften scent only
Made for the smell from your skin, not sweatVaries
Gentle, sulphate-free base for skin over 50VariesVaries
Soft natural scent, no perfume on topVariesRarely
30 days to decide, refund by one email
Get the Real Persimmon Soap

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A woman in her 60s lathering SAWUMI on her neck

Thirty Seconds, Once a Day

No new routine. Just a different bar in the shower you already take.

  1. Wet the bar and your skinIn the shower or the bath, warm water is best.
  2. Lather where it startsNeck, behind the ears, chest and back. About 30 seconds.
  3. RinseThe soft scent rinses away. You're left smelling of nothing but clean.
  4. Check your pillowcase in a weekThen keep going. Let the bar dry between uses and it lasts longer.

What to Expect

No overnight promises. Just a simple way to finally know.

Day 1It feels like a good bar of soap

A creamy lather, a soft natural scent, and skin that doesn't feel tight afterwards.

Days 5 to 7Your first pillowcase check

Smell the pillowcase and your favorite cardigan's collar. This is when Carol noticed the difference.

Day 30You decide

Keep going, or send one email and get every penny back. Nothing to send back.

30

30 Days to Know for Sure

Use SAWUMI every day for up to 30 days. If you, or your pillowcase, don't notice a difference, email help@sawumi.com and get every penny back. You risk nothing, and we only keep your money if it helps.

  • No returns, no forms, no questions
  • Covers every bundle size
  • Refills can be stopped or cancelled anytime
Try SAWUMI Risk-Free
A grandmother hugging her granddaughter close

Questions, Answered

Does it have a strong fragrance?
No. The scent is soft and natural, from the persimmon and botanical oils, and it rinses away completely. You're left smelling of nothing but clean, instead of perfume on top of the problem.
How is this different from my regular soap?
Regular soap is made to wash away sweat and dirt. The smell many of us worry about after 50 comes from the skin itself. SAWUMI carries real fermented persimmon tannin, the ingredient women in Japan use for exactly this.
How soon will I notice a difference?
Do your first pillowcase check after five to seven days of daily use. Carol noticed it around day five. Everyone is different, which is why you get a full 30 days to decide.
Is it gentle enough for dry, mature skin?
Yes. It's made with olive oil, coconut oil, shea butter and glycerin in a sulphate-free base, so it doesn't leave skin feeling tight. If your skin is very sensitive, try it on a small patch first.
Can my husband use it too?
Of course. It's a bar of soap, and the smell is not only a woman's worry. The 5 and 10 bar bundles make it easy to keep one in every shower.
Isn't persimmon soap just a gimmick?
A persimmon scent would be. SAWUMI presses real fermented persimmon tannin into the bar. Some soaps sold online smell like persimmon but carry little real tannin. That's the difference to check for.
How do the refills work?
Your bundle refills every 28 days at 20% off, so you never run out. You can stop, skip or cancel anytime by emailing help@sawumi.com. Prefer a single order? Tap "Buy once instead" under the Add to Cart button.
Are the gifts really free?
Yes. Bundles of 3 bars or more include the exfoliating soap bag, and 5 bars or more add the bamboo soap dish and free shipping. They ship with your order.
What if it doesn't work for me?
Send one email to help@sawumi.com within 30 days and you get every penny back. You don't have to send anything back.
How do I reach a real person?
Email help@sawumi.com. A real person reads every message.

Stop Wondering. Start Knowing.

One bar, thirty seconds a day, and your own pillowcase check. Thirty days to decide.

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